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Ricky Willis author profile

Ricky Willis

Ricky Willis from Skint Dad

Ricky Willis is the founder of Skint Dad, a UK website helping families make their money go further.

Skint Dad began during a tough period, when Ricky and his family were working their way out of £42,000 of debt. What started as a way to stay accountable quickly grew into a place for honest, real-life money help without judgement.

Today, Ricky shares simple, practical tips based on lived experience, focusing on cutting bills, saving at the supermarket, and finding small ways to boost income at home.

He has appeared on BBC TV, This Morning, and Good Morning Britain, and is regularly asked to comment on the money pressures families face across the UK.

Meet the rest of the Skint Dad team.

Rail fares frozen for the first time in 30 years – here’s what it means for your money

by Ricky Willis · updated 24 November 2025

Commuter tapping a train ticket at a station barrier during the 2025 rail fare freeze in England

For the first time in three decades, rail fares in England aren’t going up. After years of watching ticket prices rise faster than wages, a freeze like this … [Read more...]

Retailers fix misleading returns policies after Martin Lewis pushes for change

by Ricky Willis · updated 24 November 2025

Person holding a credit card while shopping online, used to show the importance of correctly explained return rights.

Dozens of well-known retailers have corrected misleading information on their websites after a major investigation by MoneySavingExpert. Every update … [Read more...]

How much it really costs to go to work in 2026

by Ricky Willis · updated 24 November 2025

A lady waiting for a train and thinking about the real cost of going to work.

Most people look at their pay slip and think, “That’s what I earned.” But when you add up everything you spend just to get through the working week, that … [Read more...]

Black Friday scams are exploding on social media this year: here’s how to protect your money

by Ricky Willis · updated 23 November 2025

Smartphone showing a suspicious Black Friday deal in a blurred shopping street scene, highlighting online and social media scam risks.

Black Friday is great for bargains, but scammers know it too Black Friday should be the time you grab cheaper Christmas presents and treat yourself without … [Read more...]

Stop throwing away money: what your empty boxes are really worth

by Ricky Willis · updated 23 November 2025

A selection of empty designer boxes, tech boxes and perfume bottles arranged together to show how they can be sold for extra money.

Turning rubbish into extra money Most homes have a cupboard full of “stuff you might use one day”. Old shoe boxes, tech boxes, gift bags, perfume bottles and … [Read more...]

Octopus launches Pink Friday with a week of freebies and money saving treats

by Ricky Willis · updated 23 November 2025

Octopus Energy is flipping Black Friday on its head this year. Instead of pushing people to spend more, they’re handing out thousands of freebies to their … [Read more...]

Black Friday mobile deals: over 10 million Brits plan to switch and cut their bills

by Ricky Willis · updated 21 November 2025

Simple graphic showing two smartphones with an arrow between them and the text “Switch your mobile deal this Black Friday – Save without losing your number.”

Black Friday could be your chance to cut your mobile bill New research shows that millions of people are planning to use Black Friday to switch their phone … [Read more...]

Lidl is giving away £100 shopping vouchers hidden inside free gingerbread kits

by Ricky Willis · updated 21 November 2025

Lidl is giving away £100 shopping vouchers hidden inside free gingerbread kits

When a supermarket gives something away for free, it usually disappears faster than a yellow-stickered pizza on a Friday night. Lidl has gone one step … [Read more...]

How much it costs to watch every major football league in the UK (and how to cut it)

by Ricky Willis · updated 21 November 2025

Graphic showing a football with UK streaming service logos and a bill listing the monthly cost of watching different football leagues in the UK.

Why watching football has turned into a big monthly bill Not long ago, football was simple to follow. Most matches were either on Sky or shown free on normal … [Read more...]

Champions League moves to Paramount: how much will it cost to follow your team?

by Ricky Willis · updated 21 November 2025

Graphic showing Champions League branding with Paramount+ logo, highlighting rising costs for UK football fans from 2027.

The Champions League is moving again from 2027 From the 2027–28 season through to 2030–31, Champions League football will no longer be on TNT Sports. … [Read more...]

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Ricky and Naomi Willis

Ricky and Naomi Willis, founders and editors of the Skint Dad website.

We know how heavy money pressure can feel, so we share simple, practical help to make everyday money feel more manageable.

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  • Home
  • Save money
    • How to save money on groceries
    • Save money on energy bills
    • Save money on water bills
    • Frugal living tips
    • 1p Saving Challenge
  • Make money
    • Make money online
    • Best paid surveys
    • Best side hustle ideas
    • Free money
    • Genuine work from home jobs
    • Bank switch offers
  • Manage money
    • Best budgeting apps
    • Average household bills
    • Credit score apps
  • Help & Support
  • News
  • Deals
    • Farmfoods offers
    • Blue Light Card discounts list
    • When is the Next sale
    • 25% off wine
  • About us
    • Contact us
  • Subscribe